In todays multi channel digital world the company is a content producers and story tellers, content is often overlooked. Your content strategy should vary from platform to platform. In digital marketing your end game is to sell more stuff, we want to sell product. In Social most companies are aggressively focusing on selling instead of making an impact and build customer loyalty. If you work in digital marketing like I do you are very fortunate.
Millennials rely on their friends to make buying decisions, and they do not want to be sold to by brands. They don’t want to engage with brands when they are on Facebook. By 2017 the millennials generation is expected to outspent baby boomers. You have to understand your audience in every channel, and understand who you are soaking to. You have to focus on building content to who you want to target. You need to focus on who you want to market to, and build that content around that data.
Millennials are telling us what they are doing, where they are going, what they want, when they want it. Brands must capitalize on this using social, and surprisingly most do not. Brands need to capitalize on major events like shows, TV, conferences, and so forth, brands need to take advantage.
Your organization needs to focus on brand loyalty, so they must forget about just advertising and need to begin to engage. It’s ok to advertise but do it in an engaging way. Use Apps to create content in a unique form, millennials don’t want to see the traditional images you would see on a billboard.
Pinterest is a new vehicle to drive traffic to your website if you are in the ecommerce world, responsible for driving more traffic than Twitter, LinkedIn, and Google Plus combined. Brands must reward their loyal customers, and engage with them to reinforce the connection and relationship. In order to keep a millennial as a customer you must speak back to them when they speak to you. Social media is not advertising, its relationship building, so start listening.